So, you’re ready to provide Webinar Assistance as a service – smart move! There are thousands of clients who want to deliver webinars and their popularity is constantly growing. That means the opportunity to earn good money providing webinar services is wide open.
Before you can offer your services for hire, you must choose your rates. Here is a checklist to help you decide what rate to charge:
Consider Your Market’s Budget
There’s no point charging a rate higher than your market can afford. It can also be a bad idea to highly undercharge in a market that expects a certain price point. If you are lower or higher than they expect, it can cost you in lost clients. I generally work with Internet Marketers, not corporate clients, so I charge less than if I were helping, say AT&T or IBM. If you’re able to break into that market, you should make a lot more than I do, but I don’t want to work that hard. 🙂
Consider How Much It Will Cost to Reach Your Market
- You’ll need to market yourself to reach your ideal clients. Consider the cost of reaching this market and build that into the return on investment you need to make through your rates.
- Research your direct competition and their rates. Of course, one of the first places you should look to determine your rates is your competition. Check out what they are charging and determine where you fit in comparison. (See my Webinar Assistant page.)
- Estimate a project start to finish time. (I usually estimate about 3 hours for a new client and 2 hours for a repeat client.)
- You need to understand how much time a Webinar Production project is going to take you from start to finish before you can accurately determine how much to charge. If you’ve never done a start to finish project before, it would be a good idea to do some practice runs, volunteer or do highly discounted projects so you can track the time it takes to complete. When I first started as a Webinar Assistant, I helped my first 3 clients for free. I was so afraid of messing up that I figured if I did, I could at least say “Well, it didn’t cost you anything!”
Consider Additional Costs Such as Editing Software
If you plan to offer webinar editing, you need to build the cost of the editing application into your costs. Camtasia Studio software, for example, costs roughly $300. So if you don’t already have it, figure that in to the cost. There are other video editors you can use that are less expensive, they just don’t record the computer screen.
Consider Admin Time For Emails, Phone Calls, Etc.
Many Webinar Assistants don’t consider the time they’ll spend consulting with clients over the phone or through email. Build these into your rates. I’m pretty bad about this. I always underestimate the number of emails back and forth. So here’s what you need to do…
- Determine your rate structure – Hourly or Per Project. I charge a flat fee per webinar. Will you charge hourly or for a full project? There are advantages and disadvantages to both.
- Interview potential clients to determine if they want extra editing. For example, I charge extra to take out all their filler words.
- Can you connect with people who’ve already paid for the services you want to charge? People like me 🙂
- Determine your minimum expected rates. I know that I need to make around $75/hr. because I have a huge amount of experience. If you’re brand new, you should charge less.
- What is the minimum you are willing to work for? This is your starting point.
- Determine your ‘Beyond Expectations’ rate. What is your dream rate? What would be a rate that is greatly beyond your expectations? Keep this in mind and go for it by creating a high value package. If I offered a “Gold” package, for example, it would include things like removing all the ums, ahs, you knows, etc., adding a little intro music, and embedding the video on their site. I’m thinking about doing this soon. But some potential clients won’t be able to go for your full package, so create a standard rate for those who need a taste of your services.
Determine Your Ideal Client & Create a Questionnaire to Qualify Potential Clients
Don’t forget to figure out exactly who you want to work with. Then create a questionnaire that will allow you to decide what potential clients will be best to work with you. This will help you find your ideal clients and allow you to recognize clients who are not your best fit.
Determining your rates as a Webinar Assistant can be a difficult process. Just be aware that you can change them later. Sometimes the easiest way to figure it out is to just get going and test out what works for you.
There you have it. Use this checklist and you’ll be well on your way to working with some great clients to Produce and Assist with their Webinars.